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GEOPLANT

Sector/subsector: Food & Beverage/Coffee & Tea

Contact Information

Description

The idea of Gurieli was born in 2008. Two years of intensive work with the production managers, workers and farmers, financial institutions, government officials and international partners – marketing companies, vendors and consultants followed. And in 2010 the first packs of packed, branded Gurieli, made of premium quality green tea leaves could be found in all shops across Georgia.

Since then we have been working on development and perfection of this umbrella brand. Each day, step by step, full of passion we strive towards our mission: To provide the healthiest drink of the millennium to the world from the finest, environmentally-friendly, best tea plantations of rural Georgia. We see ourselves as partners with our valued customers, employees and community, promoting healthier lifestyle and helping them to lead happier lives.

Being proud of what we do, we would like to present the best Georgian brand of tea: Gurieli - Born in Georgia

Countries

Germany, Russia, Ukraine

Year Of Foundation

1996

Certificates

“Geoplant LLC” and its brand “Gurieli” has been awarded with numerous awards and certificates for the revival and development of the tea industry, for our corporate social responsibility and for various charity activities. Our company has been assessed by Lloyd's Register Quality Assurance and Found to conform with the requirements of the following Food Safety Management System Standard: ISO 22000:2005. The Food Safety Management System is applicable to: Packaging of Green Black and Fruit Tea in Tea Bags, Foil Envelope and Loose Package. The “Georgian Quality Foundation” has awarded us with the “Quality Mark”, which was based on thorough examination and research conducted in our factories, including technical equipment, analysis of work processes, organizational structure, quality of products and hygiene norms. “Quality management and quality of products provided by the “Geoplant Ltd” corresponds to the highest level established within the “Quality Mark” program and this company is authorized to use the “Quality Mark” on its packaging.”- says the certificate granted by the “Georgian Quality Foundation.”

Awards

For four consecutive years 2010, 2011, 2012, 2013 brand "Gurieli" received the title of "Golden Brand" on the annual award ceremony organized by “The Global Idea”. The title is awarded based on various factors including brand awareness, popularity, advertising, PR activities and surveys. In 2013 our newest brand "Prince Gurieli" received the Golden Award. Mercury Award In 2012 we received the Mercury Award – Company of the Year for “Revival of Traditional Industry” granted by the Ministry of Economy and Sustainable Development of Georgia. The same year our company was nominated and selected in the category "Leader" on the annual "Georgian Brand Day" award ceremony organized by the PR Agency “Profile”. National Business Award In 2013 “Geoplant” was selected by Media Holding “Georgian Times” and Marketing research association “Gorbi” and we received the National Business Award for the Revival of Traditional Industry and High Ecological Standards. In October 2014 we received the second National Business Award for Successful penetration of New Export Markets and implementation of New Technologies. Georgian Brand Day In 2012 our company was nominated and selected in the category "Leader" on the annual "Georgian Brand Day" award ceremony organized by the PR Agency “Profile”. Gurieli and Ogilvy The famous "Ogilvy Group" is working on the packaging design of our products. Our packaging and concept has had success on numerous international competitions. The “Gurieli Export” packaging has been awarded with Gold at the Idea! Festival in Minsk, Belarus. "Gurieli Export" packaging was shortlisted for the "The Big Book of Packaging" in 2011, which features the most innovative works from around the world, where you can find only the brands with best advertising, design and packaging of the year. Golden Hammer - Silver for the “Making Of Gurieli Fruit Tea Video” , category: craft 2012 Kiev International Advertising Festival - Bronze (category: graphic design), short-list (category: design in marketing communications) 2010 Armenian Advertising Association : Special Prize “Nation’s Favorite in Advertising”2010 International Advertising Festival 'Golden Drum' - Finalist 2010 Moscow International Advertising Festival 'Red Apple' - short-list 2010 International Festival 'Popok', Armenia - short-list 2010


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